bosxs Blog: Earning more with CPC (Cost Per Click) programs

Tuesday, April 17, 2007

Earning more with CPC (Cost Per Click) programs

You might think that your earnings depends only on visitors, right? It’s one of the factors, for sure, but if you would just place ads wherever you want you might earn less than other webmaster with even less visitors but some techniques. I’ll give you some tips for Google Adsense, but basically it will work with any CPC program.

I’ve seen so many webmasters who are trying to discern their ads from site, for example: If site got white background and dark grey font color, they are making something like: blue ad background with white font and light green borders or something like that. This is not good idea in the most cases. Of course, visitor will notice your ad, but are you sure that visitor will read/view it for more than a second? You can always disagree with me, that’s only mine opinion, but I suggest you to make your ad look the same as your site content, make borders and background color same as your site background color, make your ad url/title same color as all your site links. This will definitely attract more attention; most will think that it’s a part of site so they will read that ad. So if ad will be interesting there’s big chance that it will be clicked, more clicks – less views = higher CTR.

I can give you mine own example, I own a free forum skins site (www.GPF-Design.com), when I had an exclusive ad with different colors than mine whole site theme it had near 1% CTR so I was earning just a few cents, but once I made it look like my site theme, CTR increased five times next day. It’s just example how important text ad color is.
So where should you place your ads? Good question. Most would place it at the top of the site, 468*60 for example. This is not good idea if you are being paid for clicks, but not views, how many of you are looking there when you are surfing site? I suggest you to place ads in the corners or somewhere in the content. OK, I will give you one more example: let’s say that you want to buy laptop, you are looking for reviews first, right? You were searching via search engine for something like laptop reviews, found site. You didn’t place much attention to that site top, where most place ads, right? Good. So you are reading… Found that this one is the best in its class, so you think, ah, I will buy this one, and then you notice! Notice Google ad in the middle of the text where it says “Buy Cheap Laptops”, what a cool ad! You just wanted to buy this one, so what you do? You click ad and see what that e-shop/seller can offer, webmaster was smart and knew that it was good idea to place ad somewhere where it will be profitable. I suggest you to be smart too.

Of course, if you are getting paid for views or got some very exclusive ads which are being noticed you could get some clicks too, but most just will scroll site or surf around and won’t take many attention to the top again, but it’s your decision. It’s not always bad to place you ad there or make it look different than your site theme, just take a shot and try both.
Just don’t forget main rule: Ad shouldn’t make your site look ugly, it should decorate your site and make it look even better.

That’s it. Enjoy your growing earnings.

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Electronic money

Electronic money (also known as electronic cash, electronic currency, digital money, digital cash, digital currency or scrip) refers to money which is exchanged only electronically. Typically, this involves use of computer networks, the internet and digital stored value systems. Electronic Funds Transfer (EFT) and direct deposit are examples of electronic money. Also, it is a collective term for financial cryptography and technologies enabling it.

While electronic money has been an interesting problem for cryptography (see for example the work of David Chaum and Markus Jakobsson), to date, use of digital cash has been relatively low-scale. One rare success has been Hong Kong's Octopus card system, which started as a transit payment system and has grown into a widely used electronic cash system. Another success is Canada's Interac network, which in 2000 at retail (in Canada) surpassed cash [1] as a payment method.

Singapore has a very successful electronic money implementation for its public transportation system (commuter trains, bus, etc), which is very similar to Hong Kong's Octopus card and based on the same type of card (FeliCa). The electronic money, known as EZ-Link by most Singaporeans, is a card the size of an ordinary credit card; it has a smart chip plus a wireless communication module. Passengers just need to tap the EZ-Link when they board the bus and tap the card again when they alight; the bus fare system automatically deducts the calculated bus fare from the EZ-Link value. Recently, McDonalds is setting up EZ-Link payment infrastructure at their fast-food branches all over Singapore's main island. It is believed that in the near future EZ-Link will gain more acceptance as a convenient electronic money solution in Singapore.

Insurance companies

Types of insurance companies

Insurance companies may be classified as

Life insurance companies, which sell life insurance, annuities and pensions products.
Non-life or general insurance companies, which sell other types of insurance.

In most countries, life and non-life insurers are subject to different regulatory regimes and different tax and accounting rules. The main reason for the distinction between the two types of company is that life, annuity, and pension business is very long-term in nature — coverage for life assurance or a pension can cover risks over many decades. By contrast, non-life insurance cover usually covers a shorter period, such as one year.

Insurance companies are generally classified as either mutual or stock companies. This is more of a traditional distinction as true mutual companies are becoming rare. Mutual companies are owned by the policyholders, while stockholders (who may or may not own policies) own stock insurance companies. Other possible forms for an insurance company include reciprocals, in which policyholders 'reciprocate' in sharing risks, and lloyds organizations.

Insurance companies are rated by various agencies such as A.M. Best. The ratings include the company's financial strength, which measures its ability to pay claims. It also rates financial instruments issued by the insurance company, such as bonds, notes, and securitization products.

Reinsurance companies are insurance companies that sell policies to other insurance companies, allowing them to reduce their risks and protect themselves from very large losses. The reinsurance market is dominated by a few very large companies, with huge reserves. A reinsurer may also be a direct writer of insurance risks as well.

Captive insurance companies may be defined as limited-purpose insurance companies established with the specific objective of financing risks emanating from their parent group or groups. This definition can sometimes be extended to include some of the risks of the parent company's customers. In short, it is an in-house self-insurance vehicle. Captives may take the form of a "pure" entity (which is a 100% subsidiary of the self-insured parent company); of a "mutual" captive (which insures the collective risks of members of an industry); and of an "association" captive (which self-insures individual risks of the members of a professional, commercial or industrial association). Captives represent commercial, economic and tax advantages to their sponsors because of the reductions in costs they help create and for the ease of insurance risk management and the flexibility for cash flows they generate. Additionally, they may provide coverage of risks which is neither available nor offered in the traditional insurance market at reasonable prices.

The types of risk that a captive can underwrite for their parents include property damage, public and products liability, professional indemnity, employee benefits, employers liability, motor and medical aid expenses. The captive's exposure to such risks may be limited by the use of reinsurance.

Captives are becoming an increasingly important component of the risk management and risk financing strategy of their parent. This can be understood against the following background:

heavy and increasing premium costs in almost every line of coverage;
difficulties in insuring certain types of fortuitous risk;
differential coverage standards in various parts of the world;
rating structures which reflect market trends rather than individual loss experience;
insufficient credit for deductibles and/or loss control efforts.

There are also companies known as 'insurance consultants'. Like a mortgage broker, these companies are paid a fee by the customer to shop around for the best insurance policy amongst many companies .

Similar to an insurance consultant, an 'insurance broker' also shops around for the best insurance policy amongst many companies. However, with insurance brokers, the fee is usually paid in the form of commission from the insurer that is selected rather than directly from the client.

Neither insurance consultants nor insurance brokers are insurance companies and no risks are transferred to them in insurance transactions.

Third party administrators are companies that perform underwriting and sometimes claims handling services for insurance companies. These companies often have special expertise that the insurance companies do not have.

bosxs Blog

Tuesday, April 17, 2007

Earning more with CPC (Cost Per Click) programs

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Electronic money

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